DairyCo

Embarking on a three-year contract to develop a whole primary school campaign for the Milk Development Council (MDC), now DairyCo, was a new experience for Magenta. The MDC had a clear idea of the messages it wanted to communicate to primary school teachers, pupils and parents in schools in England and Wales but was looking for a partner to help get the messages across effectively.

Working closely with staff at the MDC offices in Cirencester, and with the national network of School Milk Project Facilitators, we have been able to provide schools with creative and topical resources. The MDC was particularly keen to provide Welsh language versions of their resources and we were happy to arrange for translation and production of these in print form and on CD.

www.schoolmilk.co.uk